More than a roadshow, Culture In Motion™ invites audiences to experience the Apollo in a new way. Up close, in their own cities, and through the stories that continue to shape its legacy.

Culture In Motion™ launched in Los Angeles during Grammy Week, bringing The Apollo’s legacy beyond Harlem through the SUPERCHARGED® Boost Bus™ and into communities across the country as part of a first-of-its-kind national roadshow.

Launching in Los Angeles, Culture In Motion™ brings The Apollo’s legacy beyond Harlem, creating new opportunities for creativity, cultural exchange, and community connection across the country.

Culture In Motion™ launched in Los Angeles during Grammy Week, expanding The Apollo’s legacy beyond Harlem through a first-of-its-kind national roadshow.

For nearly a century, The Apollo has stood as a sacred cultural landmark in Harlem, New York – a legendary stage where icons were discovered, movements were born, and Black culture was amplified for the world.

Launching in Los Angeles, Culture In Motion™ brings The Apollo’s legacy beyond Harlem, creating new opportunities for creativity, cultural exchange, and community connection across the country.

Join The Apollo x Kwanza Jones Culture In Motion™ for a free, family-friendly community celebration featuring live performances, storytelling, youth activities, cultural experiences, and more.

In this conversation with Adai Lamar on KJLH, Kwanza Jones reflects on her lifelong connection to The Apollo and the vision behind Culture In Motion™. From Amateur Night to the Boost Bus roadshow, she shares why culture belongs in communities and why everyone has a voice in shaping what’s next.

From iconic pre-Grammy galas to exclusive industry events and live performances, Grammy Week 2026 offers a packed schedule of celebrations leading up to the 68th Annual Grammy Awards.

Acclaimed artist, investor, philanthropist, and SUPERCHARGED® CEO Kwanza Jones spent the past year focused on one goal. Expand access. Strengthen institutions.