At the historic Hayti Heritage Center, Culture In Motion celebrated a community whose legacy has long shaped Durham’s cultural identity. Once the heart of a thriving Black business and cultural district, Hayti provided a powerful backdrop for an evening of music, storytelling, and shared experiences. The activation brought people together through creativity and connection, honoring the neighborhood’s enduring influence while demonstrating how culture continues to inspire, unite, and move communities forward.

At Bennett College’s Centennial BelleFest, Culture In Motion powered by SUPERCHARGED celebrated a century of leadership, achievement, and cultural impact at one of the nation’s historic HBCUs. Set against the backdrop of Bennett’s enduring legacy of educating and empowering Black women, the activation brought together students, alumni, and community members through music, storytelling, creativity, and connection. The experience honored the institution’s past while highlighting the next generation of leaders carrying its legacy forward.

At SCAD Atlanta, Culture In Motion brought together scholars, emerging leaders, and changemakers for an evening of ideas, inspiration, and meaningful dialogue. Through a dynamic conversation with Kwanza Jones, attendees explored leadership, entrepreneurship, philanthropy, and the power of culture to create lasting impact. The experience fostered connection, encouraged new perspectives, and reinforced the Roadshow’s commitment to empowering the next generation through access, insight, and opportunity.

At SCAD Atlanta, the Culture In Motion Youth Activation put the next generation center stage. Students and emerging artists came together for an afternoon filled with music, dance, spoken word, creativity, and friendly competition. Interactive experiences, live performances, and opportunities for self-expression transformed the campus into a vibrant hub of energy and possibility. Throughout the day, young people were encouraged to share their talents, build connections, and see themselves as active participants in shaping culture.

Timed alongside the FIFA World Cup match between Spain and Cape Verde in Atlanta, the FIFA route tapped into the excitement, energy, and global visibility surrounding one of the world’s biggest sporting events. Centered on Mercedes-Benz Stadium, the journey connected Culture In Motion to a moment when fans, cultures, and communities converged in celebration. The experience reflected Atlanta’s role as a global destination for sport, entertainment, and cultural exchange—showcasing the unifying power of shared experiences on a world stage.

Culture In Motion joined Atlanta’s Juneteenth celebration with a vibrant expression of culture, creativity, and community connection. The experience invited attendees to engage with The Apollo’s legacy through immersive storytelling and interactive experiences before bringing that energy into the streets through music, movement, and audience participation. From the Boost Bus to the parade route, the activation created a joyful atmosphere that celebrated freedom, cultural pride, and the power of community coming together in motion.

Steps At Hayti brought generations together through the shared language of movement, music, and community. Southern Soul and urban line dancing anchored an evening filled with family activities, interactive moments, and the Boost Bus, creating space for people of all ages to join in. Building on Culture In Motion’s connection with Durham, the gathering celebrated the joy of participation and the cultural traditions that continue to bring communities together.

Culture In Motion tapped into the energy of North Carolina Central University through a Yard Takeover that put Eagle pride, creativity, and campus culture in motion. From high-energy performances and a campus-wide stroll session to fashion, friendly competition, and DJ-driven moments, students brought their own style, traditions, and personality to the experience. With the Boost Bus inviting even more exploration and participation, the activation celebrated the confidence, connection, and collective spirit that make NCCU’s campus culture distinctly its own.

Culture In Motion brought the spirit of Amateur Night at The Apollo to Morehouse College, where one of Harlem’s most celebrated traditions met the energy of Hump Day. Morehouse’s House of Funk, majorettes, Afro-Caribbean influences, and student performers filled the experience with the sound, movement, and school pride of the AUC, while the crowd stepped into its own role with HIT/MISS fans, cheers, and reactions that helped determine who moved forward. The night was shaped as much by the audience as by the performers, bringing legacy, emerging talent, and the unmistakable spirit of the AUC together in one experience.

The Boost Bus traced a powerful cultural corridor across the Southeast, connecting communities where history, creativity, education, and leadership continue to shape cultural identity. From the legacy of Hayti and Bennett College to Charlotte’s thriving arts institutions, Charleston’s iconic Arthur Ravenel Jr. Bridge, and Atlanta’s centers of culture, civil rights, and higher education, the journey highlighted a region where cultural legacy remains a living force—strengthening community pride, amplifying local stories, and inspiring new generations.