Hitting The
Road Soon

Jones Feliciano Initiative
SUPERCHARGED by Kwanza Jones
Apollo Theater

The Apollo x Kwanza Jones Presents:
Culture In Motion™

Welcome

Welcome

The Bus Is Coming. Culture is Moving.

Powered by the SUPERCHARGED® energy of Kwanza Jones

Rooted in the cultural impact of The Apollo.

Designed to connect creativity, community, and possibility.

Concept & Experience

Concept & Experience

Rolling Soon...

A new journey. A new energy. A new way to connect culture with community.

Built on the pillars of arts access, community engagement, empowerment, and a blend of legacy and innovation, Culture In Motion™ brings a traveling experience that meets people exactly where they are—igniting creativity, amplifying voices, and boosting the spaces it touches.

From live performances and Apollo-style showcases to high-voltage empowerment activations, Culture In Motion blends heritage, innovation, and community connection into an on-the-move experience designed to spark creativity and strengthen community everywhere it goes.

Where the Roadshow Is Going

Where the Roadshow
Is Going

Your City Might Be Next.

Stay ahead of the drop and sign up to get updates as new stops are announced. The Roadshow begins on January 26, with a sendoff celebration at The Apollo in Harlem, then officially kicks off its cross-country run in Los Angeles before traveling through cultural hubs across California and the U.S.—including Chicago, Atlanta, Miami, and Washington D.C., with more cities to come.

More to be added soon.
Suggest Your City

Suggest Your City

Tell Us Where We Should Pull Up.

Your city, campus, or community space could be next.

Want in on the action?

In the News

In the News

Stay Up To Date.

Read the announcement, learn more about the Roadshow, and get updates first.

Introducing the Boost Bus

Introducing the
Boost Bus

Meet the SUPERCHARGED® Boost Bus™

This is culture in motion.

The SUPERCHARGED Boost Bus™ is a stage, studio, and creative hub all in one—built for performances, workshops, and pop-up events that meet communities where they are.

Designed for collaboration with schools, cultural institutions, festivals, and grassroots organizations, it brings artistry and empowerment experiences on the move. All of it powered by the bold, high-voltage energy of SUPERCHARGED® by Kwanza Jones.

Vendor & Community Partner Application

Become a Vendor or
Community Partner

Partner With Us!

At every stop, we work with communities, not around them. We collaborate with local vendors, artists, nonprofits, cultural organizations, educators, and small businesses to help shape activations that reflect the heartbeat of each city.

Interested in participating?

Your Role in This Movement

Wanna Collab?

Recommend an artist or community organization you would like us to collaborate with on the Roadshow.

Tell Us Now
Support The Apollo

The Apollo relies on supporters like you to keep the legacy in motion. Visit the official Apollo website to make your donation.

Join the Apollo Connect Community

Join a curated community of Apollo insiders and get what’s next before it goes public.

Available soon.

Get Ready LA! We're Coming